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Muscular Dystrophy Association Receives Healthcare Digital Marketing Award for its Newly Expanded Adaptive Lifestyle Platform Quest Media

NEW YORK, NY – Thursday, February 9, 2023 – The Muscular Dystrophy Association (MDA) is honored to receive a 2023 Healthcare Digital Marketing Award for its Quest Media adaptive lifestyle platform. The Healthcare Digital Marketing Awards recognizes the best healthcare websites, digital content, electronic communications, mobile media, and social media. Entries were received from nearly one-thousand healthcare and medical institutions across the country. Judges for the HDM Awards consisted of a national panel of healthcare marketers, creative directors, marketing, and advertising professionals.

"As a newly established digital platform, we're proud Muscular Dystrophy Association's Quest Media has been recognized by industry experts as being one of the best in the country for our expansion for more inclusive coverage for the disability community we serve," said Mindy Henderson, Editor-In-Chief, Quest Media, MDA. "As a member of the neuromuscular disease community, living with spinal muscular atrophy, it makes the work I do for Quest Media even more rewarding and meaningful. To win this award, after launching the digital platform just six months ago, validates all the hard work of our incredible team at the Muscular Dystrophy Association and celebrates the many influential contributors who shared their insight and experience with us. There were a record number of entries for this award, and to win alongside powerhouse healthcare systems and schools like Baylor College of Medicine and UHealth - University of Miami Health System, is incredible."

Quest Media is an innovative adaptive lifestyle platform from MDA with a mission to empower people living with disabilities, and to raise awareness and inspire action for a more inclusive world. Through important conversations with experts, thought leaders, and members of the neuromuscular disease community about topics that matter to them and to the larger community of individuals with disabilities, the platform continues to gain momentum and audiences worldwide.

"Quest Media, the newly launched digital platform including the magazine, podcast, blog and newsletter has authentically found an audience among the largest minority group of one in four people living with disability," said Kristine Welker, Chief of Staff, MDA. "As we continue the journey of inclusivity our goal at the Muscular Dystrophy Association is to promote a more adaptive and accessible lifestyle for all. Through the power of Quest Media, inclusive by design, we're using our collective voices to fulfill this important unmet need and create meaningful change."

"GLC is proud to work in support of the Muscular Dystrophy Association to publish this new digital platform, providing much needed content, resources and a safe space for open dialogue for the disability community to be seen and heard," said Amy Bernstein, Senior Content Manager, GLC.

Quest Media continues to innovate with the Quest Advisory Board designed to bring together passionate contributors and advisors committed to changing the lives of people living with disabilities. Quest Media is a differentiator and the only platform of its kind among voluntary health organizations like MDA. The Quest Advisory Board represents a diverse network of collaborators interested in supporting the growth of Quest Media and the community we serve.

About Muscular Dystrophy Association

Muscular Dystrophy Association (MDA) is the #1 voluntary health organization in the United States for people living with muscular dystrophy, ALS, and related neuromuscular diseases. For over 70 years, MDA has led the way in accelerating research, advancing care, and advocating for the support of our families. MDA's mission is to empower the people we serve to live longer, more independent lives. To learn more visit mda.org and follow MDA on Instagram, Facebook, Twitter, TikTok, LinkedIn, and YouTube.