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Muscular Dystrophy Association Selected as a Finalist at the 9th Annual Shorty Impact Awards

New York, October 21, 2024 – Muscular Dystrophy Association (MDA) has been shortlisted for the 9th Annual Shorty Impact Awards for the #AccessibleAirTravel Campaign in the ‘Call to Action’ Category, showcasing its efforts to drive positive change with innovative digital work.

MDA’s #AccessibleAirTravel campaign was created to raise awareness, garner public support, and influence legislative action to enhance accessibility and inclusivity in air travel by passing the 2023/2024 Federal Aviation Administration (FAA) Reauthorization. The project leveraged unfiltered videos that showed the stark realities faced by air travelers with disabilities, reaching millions and driving legislation to be passed, the most significant improvement in air travel for people living with disabilities in nearly 40 years. By focusing on the stories of advocates and using influencers to share their vulnerable experience traveling with the world, MDA and their advocates created a meaningful impact, making #AccessibleAirTravel a strong contender for the Shorty Impact Awards.

“We’re proud that Muscular Dystrophy Association’s #AccessibleAirTravel campaign is a finalist for the Shorty Impact Awards. This recognition highlights the power of digital storytelling in driving social impact. We’re grateful to our advocates and honored to be among organizations driving positive change,” said Morgan Roth, Chief Marketing Officer, Muscular Dystrophy Association.

“Being shortlisted for a Shorty Impact Award reflects not just creativity but a commitment to drive meaningful impact,” said Junmian Sun, Managing Director of the Shorty Awards. Winners are selected by the Real Time Academy, including industry leaders from notable brands and organizations like Bumble, Liquid Death, Meta, Netflix, Digitas, Lenovo, Edelman, LinkedIn and more. We look forward to announcing the winners at the Shorty Impact Awards ceremony on November 20, 2024, at The Belasco in Los Angeles.

About Muscular Dystrophy Association

Muscular Dystrophy Association (MDA) is the #1 voluntary health organization in the United States for people living with muscular dystrophy, ALS, and over 300 related neuromuscular conditions. For nearly 75 years, MDA has led the way in accelerating research, advancing care, and advocating for the support of our families. MDA's mission is to empower the people we serve to live longer, more independent lives. To learn more visit mda.org and follow MDA on Instagram, Facebook, X, Threads, TikTok, LinkedIn, and YouTube.

ABOUT THE SHORTY AWARDS

The Shorty Awards (also known as “The Shortys”) honors the most innovative work in digital and social media by brands, agencies and organizations.

Founded in 2008, the Shortys’ notable previous winners include Malala Yousafzai, Trevor Noah, Michelle Obama, Conan O’Brien, Lady Gaga, Lizzo, and brands such as MTV Entertainment Studios & Paramount, Digitas, HBO, Meta, Airbnb, Honda, UNICEF and PepsiCo.

The Shortys’ mission is to celebrate, inspire and push the boundaries of excellence in digital storytelling. Entries are judged on the merits of creativity, strategy, and engagement by the Real Time Academy, a body of hand-selected industry experts and leaders. The public can also weigh in and select their favorite Shorty Awards contenders during Audience Honor Voting.

Currently, the Shortys have two annual competitions, the flagship Shorty Awards and Shorty Impact Awards dedicated to honoring the best work with a positive social impact.

FIND THE SHORTY AWARDS ONLINE

Contact

Jade Nguyen
Shorty Awards
jade@shortyawards.com

Contact

Mary Fiance
Vice President, Strategic Communications
Muscular Dystrophy Association
Press@mdausa.org

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