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Muscular Dystrophy Association & Magic Wheelchair Launch Instagram Sweepstakes for a Custom Halloween Dream Costume
MDA partners including International Association of Fire Fighters, National Association of Letter Carriers, CITGO Petroleum Corporation, and more, to participate in the reveal of the winners’ dream costume in 2025.
NEW YORK, Thursday, October 24, 2024 – The Muscular Dystrophy Association (MDA), in collaboration with Magic Wheelchair, launched this year's Instagram sweepstakes for a custom Halloween dream costume giveaway beginning today, October 24 through Sunday, October 27. The sweepstakes launched today with this @MDAorg Instagram post.
The MDA community is encouraged to enter to win a custom-designed costume for a person living with a neuromuscular disease who is registered with MDA. The winner will be announced on Halloween, October 31. The reveal of the custom costume will be held in 2025. View sweepstakes rules here.
To enter the following steps may be taken:
- Go to Instagram and follow @MDAorg and @MagicWheelchair.
- Comment with a
on all of MDA's Instagram posts from 10/24 – 10/27 for a chance to win a Magic Wheelchair costume for 2024. - Bonus entry: Tag a friend in the comments.
- We will announce the winner on Halloween, Tuesday, October 31.
MDA and Magic Wheelchair are also sharing downloadable coloring pages at @MDAorg on Instagram, inspired by real-life @MagicWheelchair costumes and encouraging followers to share their costume ideas which may be featured throughout the campaign when they tag @MDAorg and @MagicWheelchair.
MDA and Magic Wheelchair are nonprofit organizations jointly committed to empowering people living with neuromuscular diseases and disabilities and have collaborated for many years. Historic collaborations have included costumes at MDA Muscle Walk events, and then the costume reveal in 2020 for alumni MDA National Ambassador, Ethan LyBrand. In 2020, they launched a collaborative Instagram sweepstakes. Previous costume reveals have included a digger truck for Mason, a Ghostbusters costume for Carter, a fire truck for Jose, a Rapunzel costume for Anna, and a Scooby-Doo Mystery Machine for Katherine.
“It’s inspiring to see how this collaboration sparks joy and brings our MDA families together in such a unique way. The Halloween season is not only about creativity but also about celebrating the strength and individuality of the people we serve. We're honored to present opportunities to generate momentum around access and inclusion, and to amplify the voices of people who deserve to feel seen, valued, and celebrated,” said Morgan Roth, Chief Marketing Officer, Muscular Dystrophy Association.
“Every Magic Wheelchair we create reflects the recipient and empowers their voice, from their favorite color, character, or vehicle; They are the bosses. Our volunteer builders put their hearts into making these dream costumes come to life, and now with our new Magic Wheelchair Makerspace, we’re able to collaborate with families in even more meaningful ways. This partnership with the Muscular Dystrophy Association is about more than just costumes—it's about empowerment, community, and giving families unforgettable memories," said Christine Getman, Executive Director, Magic Wheelchair.
“Halloween is a magical time for self-expression, and through this partnership with the Muscular Dystrophy Association, we are creating memorable experiences that highlight the creativity and strength of children living with neuromuscular diseases. The costumes are a way for these kids to express their passions, while also showing the world that their voices matter. It's an honor to be part of a movement that celebrates individuality and promotes inclusion,” said Scottie Foertmeyer, Director of Community Outreach, Magic Wheelchair.
Read about the reveal from a previous winner, Anna, in MDA’s Quest blog here. “I love the Tangled movie and the series on Disney Plus,” Anna said. “I wanted a tower just like the one that Rapunzel lived in. Rapunzel is awesome because she has long magic hair that can heal and save people.” Anna’s mother Kathleen said, “She likes the idea of thanking the people that make MDA Summer Camp possible for her and her friends. As for my husband and I, we are happy to do all that we can to help spread MDA’s message because the research that the association helps to advance and the positive experiences, like Summer Camp and Magic Wheelchair, really do make a difference in our daughter’s life and we are thankful.”
MDA is grateful for the support of this collaboration with Magic Wheelchair, from leading longtime partners including the International Association of Fire Fighters, CITGO Petroleum Corporation, National Association of Letter Carriers (NALC), and more.
MDA Let’s Play Online Community Celebrating Halloween
MDA Let's Play, a community united by the love of gaming, is hosting a Halloween party and costume contest titled “MDA Let’s Play Minecraft Halloween Scarefest” online on Saturday, October 26, at 6pm ET on Twitch here. The community has been working on a Halloween-themed world built in Minecraft over the past several months. Built by kids and young adults living with neuromuscular conditions. Throughout Scarefest, MDA Let's Play community members will be playing games, riding the roller coaster, horse races, chasing ghouls, and competing in a costume contest being judged by celebrity Minecraft players. This event is an inclusive and accessible way for everyone in the community to celebrate Halloween. This event is appropriate for ages 13+. Watch the trailer here.
About Magic Wheelchair
Magic Wheelchair is a nonprofit organization that builds epic costumes for kids and young adults in wheelchairs – at no cost to families. Our mission is to bring communities together to promote inclusion and self-expression for people with disabilities by transforming their wheelchairs into magic. To date, Magic Wheelchair has served nearly 300 families by supporting builders, makers, and students nationwide to create unforgettable moments and epic inclusion. Learn more or get involved, at magicwheelchair.org.
About Muscular Dystrophy Association
Muscular Dystrophy Association (MDA) is the #1 voluntary health organization in the United States for people living with muscular dystrophy, ALS, and over 300 related neuromuscular conditions. For nearly 75 years, MDA has led the way in accelerating research, advancing care, and advocating for the support of our families. MDA's mission is to empower the people we serve to live longer, more independent lives. To learn more visit mda.org and follow MDA on Instagram, Facebook, X, Threads, TikTok, LinkedIn, and YouTube.
