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Jiffy Lube® and MDA Launch 6th Annual Muscle Up!℠ Campaign for Kids and Adults Fighting Muscular Dystrophy
CHICAGO, August 1, 2017 — Jiffy Lube and the Muscular Dystrophy Association (MDA) are excited to announce that they will again join together for the annual MUSCLE UP!℠ campaign to give kids and adults with muscular dystrophy, ALS and related muscle-debilitating diseases the opportunity to live unlimited.
Each August, Jiffy Lube customers are invited to make a donation of $3 or more to MDA at participating locations in support of MDA programs and families. In return, donors receive a MUSCLE UP! savings book containing more than $100 in savings from Jiffy Lube and other national retailers including Aeropostale, Enterprise, FTD, Office Depot and Office Max and Redbox.
In its sixth year, the MUSCLE UP! campaign has raised more than $5 million in support of MDA research and services.
“Jiffy Lube and our franchisees are passionate about giving back to the community in which we live and work and we are proud of our relationship with MDA,” said Denny Reiner, Director of Marketing for Jiffy Lube International. “Participating in an MDA summer camp or spending time with families affected by neuromuscular disease is truly an impactful experience. We are glad to be a part of giving families a break while their child enjoys a week at Summer Camp.”
Funds from the annual campaign help provide services for MDA families nationwide, including a free week-long summer camp which creates opportunities for kids living with muscular dystrophy and related life-threatening diseases to discover new interests, gain self-confidence and experience the independence of being away from home in an environment where barriers do not exist.
The MUSCLE UP! campaign draws a parallel between the body’s muscular system and a vehicle’s engine structure – both require care and maintenance to optimize their performance and ensure safety and comfort.
“Support from partners like Jiffy Lube makes it possible to accelerate research to find urgently needed treatments and cures for muscle-debilitating diseases,” said MDA Executive Vice President and Chief Revenue Officer Karen Lewis Alexander. “In the past year, four new drugs have been approved by the FDA for the treatment of Duchenne muscular dystrophy, spinal muscular atrophy and amyotrophic lateral sclerosis (ALS). These are milestones that would not have been possible without the generosity of loyal Jiffy Lube franchisees, service center employees and customers. We are so grateful for the partnership.”
Contributions from the campaign also helps MDA fund groundbreaking research across diseases and provide individuals with life-enhancing programs and support services, including state-of-the-art multidisciplinary care at a nationwide network of more than 150 MDA Care Centers.
About Jiffy Lube
Jiffy Lube International, Inc. (“Jiffy Lube”), with more than 2,000 franchised service centers in North America, serves approximately 20 million customers each year. Jiffy Lube pioneered the fast oil change industry in 1979, providing customers with fast, professional service for their vehicles. Headquartered in Houston, Jiffy Lube is a wholly owned, indirect subsidiary of Shell Oil Company. Visit www.JiffyLube.com to learn more about Jiffy Lube and vehicle care.
About MDA
MDA is leading the fight to free individuals — and the families who love them — from the harm of muscular dystrophy, ALS and related muscle-debilitating diseases that take away physical strength, independence and life. We use our collective strength to help kids and adults live longer and grow stronger by finding research breakthroughs across diseases; caring for individuals from day one; and empowering families with services and support in hometowns across America. Learn how you can fund cures, find care and champion the cause at mda.org.
Media Contacts:
Roxan Triolo Olivas
rolivas@mdausa.org
520-529-5905
Jennifer Friedmann
jennifer.friedmann@shell.com
713-241-1522
– MDA –
