Watch the Big Reveal

On Friday, Jan. 29, 2016, MDA revealed several exciting announcements, including the launch of its new brand, a new campaign called Live Unlimited inspired by MDA families and its bold plan for accelerating research and care for families. Watch a replay of the event, including guest appearances from Jerry Lewis, NBC News’ “Today” news anchor Natalie Morales, Turner Sports sportscaster Ernie Johnson, co-host of “Small Town, Big Deal” Jann Carl, season nine winner of “The Voice” Jordan Smith and more.