by David Von Hatten
In 1998, I began tinkering with the notion of becoming my own boss.
Id put in my time, over 10 years, at a variety of advertising agencies
as a full-time copywriter. I wondered if it was time for me to go
it alone.
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David
Von Hatten |
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Besides letting you avoid bad weather and the stresses of commuting,
working at home allows you to suit your workday to your own pace.
For someone with a neuromuscular disease, like my spinal muscular
atrophy, this plan offers a way to adapt to fluctuating energy levels
and other ups and downs.
After giving it plenty of thought, doing my homework and receiving
support from family and friends, I decided to give it a try. It worked.
But not everyone is suited for working at home. There are a few things
to consider.
Do you have what it takes to run a business? Thats the first question
you should ask yourself. You dont want to invest a lot of time and
money going down an uncertain and sometimes scary path unless youre
reasonably convinced you can pull it off.
Here are some other questions you should consider:
Do you have a skill thats marketable?
Are you a self-starter?
Can you handle responsibility?
What are your organizational skills like?
Do you have the discipline to make your business a success?
Can you make tough decisions?
Do you have the energy to stick with it?
Do you have a few months worth of income set aside to keep you
afloat?
While these questions may be difficult to answer, they may give you
an honest indication of your potential success in running a home-based
business.
Skills Assessment
Ask yourself, What do you enjoy doing?
For me this was a given: I enjoyed writing advertising and I had
ample experience. Still, the Austin, Texas, job market would have
to support me, yet another freelance writer.
I decided Id better do my homework while I was still employed. This
meant arranging meetings and showing my portfolio to agencies, large
and small. The feedback I received was positive. I was even able to
secure projects before I left my full-time job.
That was four years ago, and Im still in business. To market my
services I initially continued to meet with ad agencies, but eventually
created a Web site that features my work (www.writebrainworks.com).
Over the years Ive added magazine writing and digital video editing
to my roster of services two more skills I enjoy.
Is there a market for one or more of your skills? If you live in
a college town, for instance, and youre a good typist, consider setting
up your own typing service. Chances are you already have a computer
and printer. To market your service, simply create index cards touting
your skills and fees, and post them around college campuses. Or take
out a small ad in your local college newspaper. I had a typing service
when I was in college, and the results were pleasing.
Do you enjoy talking to people? Do you have a good phone voice? Your
community may have call center businesses. These jobs entail working
with the companys customers providing telemarketing, sales or service
support.
Whats more, some companies are open to allowing employees to "office"
from home. Its called telecommuting, or teleworking. Studies show
that telecommuting creates higher employee productivity, reduced turnover,
lower operational expenses, less congested roads and cleaner air.
In 1995 there were 4 million teleworkers in the United States. According
to Gartner Group, that number is now estimated to be 137 million worldwide.
Getting ideas for creating your own businesses isnt necessarily
a difficult task. Is there a particular industry in your community
that drives the economy? Take a good look around, or look on the Web,
and figure out where you might fit in.
But be wary of the many "get rich quick" schemes youll
see on the Internet or in classified ads. Owning your own Internet
shopping mall may promise 50 percent commissions and incredible six-figure
earnings potential as long as you buy the companys home-business
starter kit. If these schemes were legitimate, wouldnt we all be
exceedingly wealthy by now? Be realistic about these offers and be
particularly wary of arrangements that require an investment from
you up front. Visit www.ftc.gov/bcp/conline/pubs/invest/homewrk.htm for some guidelines on how to evaluate work-at-home offers.
In developing a business idea, put your trust in local colleagues
and business people you know, rather than in strangers promising the
world.
To give you a better idea of what working at home is like I interviewed
a handful of people who know firsthand.
People Who Are Minding Their Own Businesses
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Leslie
Krongold |
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A little over two years ago, Leslie Krongold worked for a publisher
in the San Francisco Bay area. Having to face a two-and-a-half-to-four-hour
commute each day, however, grew tiring for Krongold, who has myotonic
dystrophy.
Fortunately, her employer allowed her to telecommute two to three
days a week. While Krongold only had to pay for Internet service,
her employer set up a workspace at home with a laptop computer and
modem.
But not all employers are flexible when it comes to telecommuting.
More recently, Krongold took a job with the University of California,
San Francisco, as an instructional designer. There she developed online
courses for medical students and physicians. Because her job description
required more time in front of a computer and less interaction with
clients, Krongold asked if she could telecommute. Her request was
denied. Thats when she made up her mind to start her own business.
Krongold now works as an instructional designer and video producer.
The company she started, Whatever Productions, focuses on the design
and development of educational and training materials Web-based,
CD-ROM, videotape or DVD, or print. To learn more about her work and
see her portfolio, visit www.WhateverProductions.net.
Now that shes on her own, Krongold has the flexibility of choosing
her own schedule according to how she feels physically. To help in
that regard Krongold, who is ambulatory, uses an Aeron chair one
of the most ergonomic, best-designed seating systems available. She
also uses a wireless mouse and an ergonomic Banana Board keyboard
tray since shes at the computer for long periods at a time.
One of the best things Krongold likes about running her business
is that she can now really focus on her projects without the worry
of a mounting workload. "I really enjoy sinking my teeth into
something and giving it my all," she says.
There are some disadvantages to working at home, too. For Krongold
and many self-employed business owners, not having a steady paycheck
is one of the biggest drawbacks. To protect herself Krongold markets
her business relentlessly to existing and potential clients. Its
simply a reality of doing business.
Still she makes time to create balance in her life. "Its good
to take breaks get the mail, play with the cats or take a peek outside
if its a sunny day," Krongold says.
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Sharon
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Sharon Denson of West Hartford, Conn., has also enjoyed the advantages
of working from home since 1992. She began doing so to spend more
time with her children.
One of her first work-at-home positions was as a marketing manager
for LexisNexis, a company that provides authoritative legal, news,
public records and business information in online, print or CD-ROM
formats. "The great advantage of working at home," Denson
says, "was that as long as I completed my assignments on time,
it didnt matter when I did them."
Currently Denson works from home as an outside salesperson for Thomson
West, a legal publisher, selling an online legal research system and
law books to attorneys. Denson says that many people in similar industries,
especially sales or marketing, have the opportunity to work from home.
Her employer provided her with a laptop computer, a combo fax-printer-scanner,
and, taking her myasthenia gravis into consideration, a 3M ergonomic
mouse so that her hand doesnt tremble or grow tired while working.
She strongly recommends an ergonomic office the proper desk, chair
and keyboard height to avoid body aches and pains.
For Denson, the biggest advantage of working at home is also the
biggest drawback: her workdays flexibility. While she takes time
out to do the things she enjoys doing, she sometimes finds herself
working beyond typical office hours since she really never leaves
the office. When she does leave her office to meet with clients, she
has reliable transportation; a modified minivan and a power wheelchair
get her where she needs to go each day. Also, client contact, in Densons
experience, is crucial to her workday. Otherwise it can get lonely
at the office, she says.
An admitted self-starter, Denson says working at home isnt for everyone.
"Anyone who wants to get involved in working for a company at
home or creating a home-based business must be motivated," she
says. "No one will force you to go to your home office. You have
to know why you want to work." Motivation runs deep with Denson,
who also attends law school in the evenings.
Monica German of Sioux Falls, S.D., likes working from home so much
she has two professions: freelance medical transcription and teaching
piano. Having two jobs serves her well. "I like being able to
work on transcription when I have a break from my piano students,"
German says.
For her transcription work, German must have the right equipment.
For that the South Dakota Department of Rehabilitation provided her
with a computer-printer-hardware setup. She pays only for her phone
line.
German, who has limb-girdle muscular dystrophy, needed just the right-sized
keyboard, due to her movement limitations. For that she found the
DataLux keyboard which measures in at 8-by-11-inches. She also uses
a Kensington Expert Mouse, which works by moving a ball in a stationary
holder.
German decided to work from home because of the conveniences it brings
her. Not having to leave home to go to work, especially during inclement
weather, is particularly nice. She got the word out about teaching
piano lessons via a grassroots effort word of mouth and posting
her name on a list at a local music store. Her transcription service
took off simply by knowing people who needed her services.
For German there are many advantages of working from home. While
she enjoys the flexibility, she also likes not having to endure the
rigors of office politics, background noise from office mates or having
a dress code. She can also pace herself according to how shes feeling.
But the disadvantages must be duly noted.
"The biggest drawback of working from home is that I dont have
any health insurance," German says. Add to that no sick days,
no vacation days and no other typical office benefits one might expect.
One lesson German has learned since she began working at home years
ago is that "self-discipline is a must. If you dont work, you
dont get paid," she bluntly points out. German also notes that
one must know how to communicate with people and know how to keep
accurate accounting records. Though she sometimes finds herself taking
on too much work, German tries to take time off to enjoy life.
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Curt
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Curt Vose worked for more than 16 years as a chef, but when complications
arose from an SMA type 2 diagnosis, he was forced to retire in 1998.
The Glen Falls, N.Y., resident had few other passions as great as
cooking, but photography and writing came fairly close. He wondered
if his photography skills were good enough to get his works published.
One day Vose decided to throw caution to the wind and sent some of
his work to a local Adirondack newspaper, the Leader Herald, for consideration.
Eventually the paper published his work and even gave him assignments.
Now he also writes commentary for the paper. Encouraged by the response,
he began knocking on other doors and received similar work in return.
Though Vose calls his venture into his home-based business purely
accidental, he firmly believes you cant go into it blindly. "Do
your research. Find out if [your business] will be profitable in your
area," he says. If so, he thinks its worth a try if you also
have the initiative and the drive.
The downsides of having a home office are the distractions: the TV,
phone and occasional visitors. But there are some positive aspects,
too. Vose loves being able to make his own decisions and having creative
control. For those perfect shots Vose relies on his 35mm camera, pro
zoom lenses, tripods and beanbags to steady his hands, and an equal
amount of inspiration.
Janie Arvin of Lafayette, Ind., began working at home as a transcriber
when the hospital transcription department she worked with decided
to consolidate departments with another hospital. She and her co-workers
were given the option of moving to the new hospital or working at
home.
"I had been thinking about it for a while," Arvin says,
"and this just gave me the push to go home." For Arvin,
who has spinal muscular atrophy, working at home is a much better
choice. She was having health issues at the time.
Since the hospital approached Arvin with the idea of working at home,
it was especially helpful in providing her with the supplies she needed.
That included dictation equipment, a special computer keyboard and
a unique flat mouse that doesnt require much arm movement to operate.
She provides her own computer, modem and high-speed Internet service.
While there are costs associated with working from home, Arvin doesnt
have to pay for transportation to and from work, or the expense of
eating out every day.
Arvin enjoys starting and ending her workday earlier since she no
longer has to wait for a ride to or from work. Her work environment
is much more comfortable, too. Theres no noise to distract her. If
she doesnt like her office temperature, she simply changes it. Bathroom
and lunch breaks are more to her liking, too, with attendants ready
to help Arvin at home if and when she needs them.
About working at home Arvin has some sage words of advice. "You
have to be motivated and keep to a schedule just like at work, or
else youll just put stuff off." Arvin considers herself a self-starter,
but feels that working at home isnt for everyone. For her its a
natural fit.
"Now I wonder why I didnt do it sooner," she says.
WORK-AT-HOME RESOURCES
Return To Work Inc. is a charitable, nonprofit corporation thats
creating good work-at-home jobs and benefits for disabled Americans.
Go to www.r2w.org.
Social Security Benefits
If you decide to open a home-based business or telecommute for an
employer, it might affect your Supplemental Security Income, depending
on how much other income you have. In most cases, the more you earn,
the less your SSI check will be.
But your SSI check may stop altogether. The amount of monthly income
you can earn while still receiving SSI depends on where you live.
Some states allow you to earn more income than others. If your SSI
checks stop, you may be able to keep your Medicaid coverage.
For more information about these rules, contact Social Security to
ask for the booklet, "Working While Disabled... How We Can Help"
(Publication No. 05-10095). Or visit www.ssa.gov/pubs/10095.html.