TUCSON, Ariz. — World Wrestling Entertainment (WWE) and the Muscular Dystrophy Association (MDA) announced today that WWE Superstar Triple H, a 13-time World Champion, is the newest member of the MDA’s Muscle Team, a group of celebrity activists dedicated to building awareness for MDA. Triple H will begin appearing in print, video, radio and digital public service advertisements for MDA’s new “Make A Muscle, Make A Difference” campaign in August.
As a proud member of the MDA Muscle Team (see his “Make A Muscle, Make A Difference” print PSA and video PSA), Triple H joins a diverse and growing group of celebrities including: Alison Sweeney, host of NBC's “The Biggest Loser” and “Days of Our Lives” star; Kurt Warner, former NFL Super Bowl-winning quarterback; Nancy O’Dell, Emmy-winning entertainment personality, author and entrepreneur; Booboo Stewart, star of “The Twilight Saga: Eclipse” movie; Wynonna Judd, country music recording artist; Ace Young, “American Idol” finalist; Brandon Barash, star of ABC's “General Hospital,” and Gold Medal Olympians Bart Conner and Nadia Comaneci, all of whom are dedicated to building awareness for MDA in 2010 and beyond.
“I am honored to partner with MDA in advancing their life saving mission for those affected by debilitating muscle diseases,” stated Triple H. “As a member of the Muscle Team, I am truly inspired by the perseverance these adults and kids demonstrate every day in overcoming the challenges of muscular dystrophy.”
Joining Triple H in some of the PSAs is Max LaCaria, an 11-year-old from Arizona who has limb-girdle muscular dystrophy. While at the photo and video shoot for the campaign, Triple H presented Max with an official WWE Championship belt.
“There’s no discounting the importance of having Triple H as a member of the MDA Muscle Team,” said Gerald C. Weinberg, MDA President & CEO. “He’s already energizing fans as champions for MDA both in and out of the ring. And, while everyone is amazed by Triple H’s incredible physical strength, it pales when compared to the strength of his caring heart.”
MDA is the nonprofit health agency dedicated to finding treatment and cures for muscular dystrophy, ALS and related diseases by funding worldwide research. The Association, which was the first nonprofit organization to receive a Lifetime Achievement Award from the American Medical Association (“for significant and lasting contributions to the health and welfare of humanity”), also provides comprehensive health care and support services, advocacy and education.
World Wrestling Entertainment Inc., a publicly traded company (NYSE: WWE), is an integrated media organization and recognized leader in global entertainment. The company consists of a portfolio of businesses that create and deliver original content 52 weeks a year to a global audience. WWE is committed to family friendly, PG content across all of its platforms including television programming, pay-per-view, digital media and publishing. WWE programming is broadcast in more than 145 countries and 30 languages, and reaches more than 500 million homes worldwide. The company is headquartered in Stamford, Conn., with offices in New York, Los Angeles, Chicago, London, Shanghai, Singapore, Tokyo, Toronto and Mexico City. Additional information on World Wrestling Entertainment Inc. (NYSE: WWE) can be found at wwe.com and corporate.wwe.com. For information on our global activities, go to www.wwe.com/worldwide/.
Trademarks: All WWE programming, talent names, images, likenesses, slogans, wrestling moves, trademarks, copyrights and logos are the exclusive property of World Wrestling Entertainment, Inc. and its subsidiaries. All other trademarks, logos and copyrights are the property of their respective owners.