TUCSON, Ariz., April 26, 2013 — The Muscular Dystrophy Association today announced the appointment of Steven G. Ford as Executive Vice President — Chief Communications and Marketing Officer, effective immediately.
"Steve is a highly capable and trusted leader who knows how to help organizations build their brands, creatively tell their stories and deeply connect with their constituents," said MDA President and Chief Executive Officer Steven M. Derks. "His distinctive combination of communications and marketing skills, passion for important missions and leadership experience will be invaluable in helping MDA accelerate our progress fighting muscle diseases."
In his new capacity, Ford will lead MDA brand management, public relations, organizational and digital communications, social media and related functions. Previously he was Chief Communications and Marketing Officer for the American Cancer Society, Illinois Division, which he joined in 2004.
"I’m deeply humbled by this remarkable opportunity to help lead one of America’s most respected charities and recognized brands,” Ford said. “MDA is a very special organization with a very special mission. It will be a privilege to collaborate with MDA supporters — and engage new partners — to fight muscle diseases and find cures.”
About Steven G. Ford
While at ACS, Ford led an integrated campaign enabling its Illinois Division to triple the number of cancer patients it assisted; drove best-in-class brand recognition and relevancy; developed strategic relationships with media outlets and agency partners; and launched award-winning marketing communications programs.
He spent much of his career in the public sector with Midwest-based Ameritech, which merged with AT&T, and also ran his own public relations and marketing communications agency. He also held a nationwide public relations role with the National Safety Council.
In his community, Ford is an active advocate for youth and the disadvantaged though his church, civic groups and recreational organizations. He and his wife Janine have two sons in college.
MDA is the nonprofit health agency dedicated to finding treatments and cures for muscular dystrophy, ALS and related diseases today affecting more than 1 million Americans. It does so by funding research, providing comprehensive health care and support services, and through advocacy and education.
In addition to funding more than 250 research projects worldwide, MDA maintains a national network of 200 medical clinics; facilitates support groups for families affected by neuromuscular diseases; and provides local summer camp opportunities for thousands of youngsters with progressive muscle diseases.