LOS ANGELES — The Sixth Annual MDA Tradition of Hope Gala, to be held Saturday, Oct. 15, 2011, at the Beverly Hilton Hotel, will be a star-studded event bringing more than 500 business and civic leaders together to fight ALS (amyotrophic lateral sclerosis or Lou Gehrig’s disease). Expected to raise more than $500,000 for the Muscular Dystrophy Association’s Augie’s Quest, the funds will help speed research seeking treatments and cures for the devastating disease.
MDA’s Augie’s Quest is named for philanthropist and fitness industry pioneer Augie Nieto. Nieto and his wife, Lynne, co-chair the MDA ALS Division. MDA’s Augie’s Quest has raised more than $30 million to fight ALS.
Tradition of Hope honorees are:
“This gala is one of our premier events, and I am so grateful to Nigel, Peter and David for being a part of it,” said Augie Nieto. “The funds raised will allow us to continue funding cutting-edge research that will ultimately lead to treatments and a cure. The night will be full of hope and promise for a world without ALS.”
The reception, which will include silent and live auctions, dinner, entertainment and live music, begins at 6 p.m.
Nancy O’Dell (“Entertainment Tonight” and MDA National ALS Ambassador), John Ondrasik (“Five for Fighting”), Max Adler (“Glee”), Brandon Barash (“General Hospital”) and Ace Young (Grammy-nominated singer/songwriter) are expected to attend. Emmy-winning journalist Jann Carl will serve as the gala’s emcee. Carl most recently co-hosted the 2011 MDA Labor Day Telethon with Lythgoe, O’Dell and Alison Sweeney (NBC’s “The Biggest Loser” and author of The Mommy Diet).
“With truly outstanding honorees, amazing event co-chairs Linda and Alex Cappello, and unrivaled inspiration from Augie and Lynne Nieto, Tradition of Hope undoubtedly will be an extraordinary night in the fight against ALS,” said MDA President & CEO Gerald C. Weinberg.
Tradition of Hope event sponsors include: Wells Fargo, Warner Brothers, Fox, Vons and Toyota.
For more information and/or tickets for the event, visit Augie’s Quest or call 858-277-8206.
About Augie’s Quest
Augie’s Quest, MDA’s ALS research initiative, is an aggressive, cure-driven effort singularly focused on finding treatments and cures for ALS. The devastating disease affects more than 30,000 Americans.
MDA is the nonprofit health agency dedicated to curing muscular dystrophy, ALS and related diseases by funding worldwide research. The Association provides comprehensive health care and support services, advocacy and education.
The world’s largest provider of ALS services and funder of ALS research, MDA has invested more than $290 million in the fight against ALS. As of October 2011, MDA's ALS research portfolio includes 71 active research grants representing a total research investment commitment of $23.1 million.
For more information about the first nonprofit to receive a Lifetime Achievement Award from the American Medical Association, “for significant and lasting contributions to the health and welfare of humanity,” or to watch the award-winning “Make a Muscle, Make a Difference” PSA, visit mda.org.