MIAMI, Jan. 24, 2014 — Sailormen Inc. Popeyes Louisiana Kitchen is fighting back against muscle disease during the 2014 “Appetite for a Cure” campaign to benefit the Muscular Dystrophy Association.
From Jan. 27 through March 16, participating Popeyes restaurants in South Florida and across the Southeast will invite patrons to purchase $1 coupon cards worth $30 to be used toward free and discounted purchases during a future visit.
“MDA is excited to kick off another season of the 'Appetite for a Cure' campaign with Sailormen/Popeyes," said Katie Bobin, divisional director of the MDA chapter in South Florida. "We are grateful to have the support of a company that is committed to serving its local communities and helping to support of the families we serve."
In 2013, the campaign raised a record $503,000 to support MDA's programs of research and health care services, including MDA summer camp.
“Sailormen/Popeyes is proud to be part of the annual 'Appetite for a Cure' campaign that will help more than 1 million Americans affected by muscle disease,” said Bob Berg, CEO of Sailormen Inc. "This campaign has been successful due to the generosity of our dedicated employees and customers. With their continued support, we hope to exceed last year's fundraising efforts to help save the lives of those served by MDA."
The annual coupon program provides Popeyes customers with great discounts while supporting local MDA families by helping fund MDA's worldwide research program, as well as MDA's network of more than 200 medical clinics. Medical services in South Florida are provided through the MDA/ALS Clinic at the University of Miami School Of Medicine.
Sailormen Inc. is the largest domestic franchisee of Popeyes Louisiana Kitchen restaurants, with 143 locations in seven states. The company has raised more than $4 million for MDA since 2002.
About Popeyes® Louisiana Kitchen
Founded in 1972 in New Orleans, Popeyes is a leader in the New Orleans segment of the foodservice industry and is the world's second largest quick-service chicken concept based on the number of units. As of July 14, 2013, Popeyes had 2,153 restaurants operating in the United States, Puerto Rico, Guam, the Cayman Islands and 28 foreign countries. For more information, visit the Popeyes Louisiana Kitchen website at www.popeyes.com.
The Muscular Dystrophy Association is the world’s leading nonprofit health agency dedicated to finding treatments and cures for muscular dystrophy, amyotrophic lateral sclerosis (ALS) and other neuromuscular diseases. It does so by funding worldwide research; by providing comprehensive health care services and support to MDA families nationwide; and by rallying communities to fight back through advocacy, fundraising and local engagement. Visit mda.org and follow us at facebook.com/MDAnational and @MDAnews.