MIAMI, Jan. 24, 2013 — The Muscular Dystrophy Association and Sailormen Inc. Popeyes Louisiana Kitchen are teaming up for the 2013 “Appetite for a Cure” campaign to benefit those affected by muscular dystrophy and related neuromuscular diseases.
From Jan. 28 through March 17, associates at participating Popeyes restaurants in South Florida and across the Southeast will sell $1 coupon cards worth $30 to be used toward free and discounted purchases during a future visit.
“MDA is excited to kick off another season of the 'Appetite for a Cure' campaign with Sailormen/Popeyes," said Joanne Bowsman, executive director of the Muscular Dystrophy Association chapter in South Florida. "We are grateful to have the support of a company that is committed to serving its local communities and helping those affected by neuromuscular disease."
Each coupon card sold will provide Popeyes customers with great discounts, while simultaneously supporting local individuals and families served by the Association. In 2012, the campaign raised a record $484,797 to support MDA's programs of research and health care services, including MDA summer camp.
“We take pride in supporting the communities we call home, and this coupon card program is a simple and easy way to help those affected by muscle disease and to give back to our loyal patrons at the same time," said Sailormen Inc. CEO Bob Berg. “With help from our dedicated employees and generous customers, we hope to make this year's campaign an even bigger success."
The annual coupon program directly helps local families affected by muscular dystrophy and related diseases by helping to fund MDA's worldwide research program, as well as MDA's national network of 200 medical clinics. Medical services in South Florida are provided through the MDA Clinic at the University of Miami School of Medicine and the Kessenich Family MDA/ALS Center at the University of Miami.
Sailormen Inc. is the largest domestic franchisee of Popeyes Louisiana Kitchen restaurants, with 143 locations in seven states. The company has raised more than $3 million for MDA since 2002.
About Popeyes® Louisiana Kitchen
Founded in 1972 in New Orleans, Popeyes is a leader in the New Orleans segment of the food-service industry and is the world’s second largest quick-service chicken concept based on the number of units. As of December 25, 2011, Popeyes had 2,035 operating restaurants in the United States, Guam, Puerto Rico, the Cayman Islands and 25 foreign countries. For more information, visit the Popeyes Louisiana Kitchen website.
MDA is the nonprofit health agency dedicated to finding treatments and cures for muscular dystrophy, ALS and related diseases by funding worldwide research. The Association also provides comprehensive health care and support services, advocacy and education.
In addition to funding some 300 research projects worldwide, MDA maintains a national network of 200 medical clinics; facilitates hundreds of support groups for families affected by neuromuscular diseases; and provides local summer camp opportunities for thousands of youngsters living with progressive muscle diseases.
Muscular Dystrophy Association — USA
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The Muscular Dystrophy Association (MDA) is a qualified 501(c)(3) tax-exempt organization.
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