TUCSON, Ariz., March 6, 2013 — "Get movin'" with the Muscular Dystrophy Association and Zumba® Fitness co-founder Beto for a special Zumbathon® charity event at Mandalay Bay Resort and Casino in Las Vegas to benefit MDA’s Augie’s Quest, an aggressive, cure-driven initiative singularly focused on finding treatments and cures for ALS (amyotrophic lateral sclerosis, or Lou Gehrig’s disease).
On Wednesday, March 20 from 7-8:30 p.m.,Beto will lead hundreds of Zumba fans in the Mandalay Ballroom fora high-energy Zumbathon featuring the recently launched specialty Zumba Sentao™, which transforms a chair into a sizzling dance partner for a Zumba class that balances, strengthens and stabilizes the core for a total-body workout.
"Beto and I share a philosophy of spreading joy throughout every aspect of life, especially when it comes to health." said Augie Nieto, co-chair of MDA's ALS Division and chairman of Octane Fitness. "It's very fitting to partner with this widely popular fitness program for this Zumbathon event that will bring awareness to millions of Zumba enthusiasts and raise funds to bring us closer to our goals in fighting this disease."
Registered participants can raise additional funds for Augie's Quest prior to the event and qualify for a chance to meet Beto in person. They also can get a reserved spot in the front row of the Vegas Zumbathon event and win gift cards for Zumba’s popular and colorful apparel line that is bucking fashion trends worldwide.
Proceeds from the event will be donated to MDA's Augie's Quest ALS research initiative, named for philanthropist and fitness industry pioneer Augie Nieto, who has been fighting the disease since 2005.
"People around the globe love Zumba classes because they are liberating, freeing and provide benefits that are both physical and emotional,” said Beto. “And as you will see in Las Vegas, the benefits are also charitable — and there’s no one I am more honored to help out than my friend Augie. Please come celebrate dance with us as we keep groovin’ toward finding a cure for ALS."
Space is limited for this first-ever Zumbathon featuring Zumba Sentao™, and the event is expected to sell out quickly. People living in or visiting Las Vegas who are interested in joining the international-inspired, dance-fitness class can register at zumba.com/aqlasvegas.
About Zumba Fitness LLC
Zumba Fitness is a global lifestyle brand that fuses fitness, entertainment and culture into an exhilarating dance-party workout. Coined “fitness-parties,” Zumba classes blend upbeat world rhythms with easy-to-follow choreography, which provide effective, total-body workouts. Founded in 2001, the company is now the largest branded fitness program in the world, reporting more than 14 million weekly class participants, in more than 140,000 locations across more than 150 countries. In addition to its original Zumba® program, the company also offers a range of specialty classes, including Zumba Gold® (for active older adults), Zumba® Toning (body-sculpting class that uses maracalike Toning Sticks), Aqua Zumba® (the ultimate “pool party” workout), Zumbatomic® (Zumba routines for kids), Zumba Sentao™ (chair-based Zumba class that strengthens, balances and stabilizes the core) and Zumba® in the Circuit (a 30-minute workout that combines signature Zumba® moves with circuit training at timed intervals). The Zumba® fitness lifestyle is rounded out by the company’s many consumer product offerings, including DVD sets, music collections, multiseasonal apparel and footwear, video games, Fitness-Concert™ events and a lifestyle magazine. For more information about Zumba Fitness programs and products, or to find a live class, visit zumba.com and find us on Facebook and Twitter.
ALS (also known as Lou Gehrig's disease) attacks the nerve cells that control muscles, ultimately resulting in paralysis of all voluntary muscles, including those used for breathing. Average life expectancy for people with the disease is three to five years after diagnosis.
About Augie's Quest
Augie’s Quest (augiesquest.org), MDA’s ALS research initiative, is an aggressive, cure-driven effort singularly focused on finding treatments and a cure for ALS. The devastating disease affects more than 30,000 Americans.
Fitness pioneer Augie Nieto started Augie's Quest in conjunction with MDA's ALS Division. Nieto is co-founder and former president of Life Fitness of Chicago, and chairman of Octane Fitness. He and his wife Lynne serve as co-chairs of MDA's ALS Division. Nieto received a diagnosis of ALS in March 2005.
To date, Augie’s Quest has raised more than $35 million for ALS research.
MDA is the nonprofit health agency dedicated to finding treatments and a cure for ALS and related muscle diseases by funding worldwide research. The Association also provides comprehensive health care and support services, advocacy and education.
Over the years, MDA has led the fight against ALS, investing more than $307 million in its ALS research, services and information programs. MDA currently funds more than 250 research projects worldwide. It also operates 200 clinics across the county, 42 of which are designated as ALS-specific research and care centers.
The Association’s unparalleled research, health care services, advocacy and education programs provide help and hope to more than 1 million Americans affected by ALS and the more than 40 other progressive neuromuscular diseases in MDA’s program. MDA also facilitates hundreds of support groups for families affected by neuromuscular diseases.