In recognition of the Jerry Lewis MDA Telethon this Labor Day weekend, New York City's Empire State Building will put on a special lighting display Sept. 5.
The upper levels of the building will be bathed in alternating blue and white lights from sunset until 2 a.m. Sept. 6.
Recognition for MDA is part of the building’s “Lighting Partner” program that helps promote the activities of charitable organizations throughout the year.
“We’re pleased the Empire State Building is again signaling the importance of MDA’s lifesaving mission to millions of New York City residents,” Gerald C. Weinberg, MDA President & CEO, said. “Our Telethon tradition started in Manhattan, so it’s especially meaningful for the Empire State Building to be dressed in MDA blue and white for the weekend of our 21½-hour broadcast that’s expected to be watched by more than 40 million Americans.”
The 2010 Jerry Lewis MDA Telethon will be televised live on WWOR-TV My9 from Metropolis Studio in New York, beginning Sunday, Sept. 5 at 9 p.m. EDT.
MDA is the nonprofit health agency dedicated to curing muscular dystrophy, ALS and related diseases by funding worldwide research. The Association also provides comprehensive health care and support services, advocacy and education.
For further information about the Empire State Building lighting or other MDA programs and events in the Manhattan area, please contact Director of Business Development Kaylan Scagliola at (212) 682-5272 or email@example.com.