GRANTS PASS, Ore., April 17, 2014 — Friday, May 2, is `Drink One for Dane’ Day, when more than 215 Dutch Bros. Coffee locations in seven states will donate proceeds to the Muscular Dystrophy Association, the world leader in fighting Lou Gehrig’s disease, also known as amyotrophic lateral sclerosis (ALS).
The event kicks off ALS Awareness Month and is held annually in honor of company co-founder, Dane Boersma, who was diagnosed with ALS in 2005 and passed away in late 2009.
Dane’s memory continues to inspire everyone within the company to give their all every day. On Drink One for Dane Day, all employees and loved ones proudly wear and proclaim the event slogan, “Drink One for Dane.”
“We are eternal optimists and believe one day there will be a cure for ALS,” said Travis Boersma, Dane’s brother and Dutch Bros. Coffee Co-Founder. “The services provided to families facing this disease are so vital, and we are pleased to support those families.”
Last year, Dutch Bros. contributed a record-breaking $271,500 to MDA for research and family services funding. Since becoming involved with MDA in 2007 Dutch Bros. has donated over $896,500.
“MDA is immensely grateful to have Dutch Bros. as a partner in helping fund research for ALS and providing services for those served by MDA,” said MDA Area Director Arlene Wedsted. “To see the outpouring of love and support for Dane, and the thousands of others living with ALS, during the annual ‘Drink one for Dane’ campaign is truly special and we thank everyone who visits Dutch Bros. on May 2 to support the fight against this devastating disease.”
ALS is a disease that affects the parts of the nervous system that control voluntary muscle movement. There is no cure for ALS, and most people with ALS die within three to five years. To learn more about the MDA and ALS, visit mda.org.
To find the location nearest you, visit www.dutchbros.com/locations.
The Muscular Dystrophy Association is the world’s leading nonprofit health agency dedicated to saving and improving the lives of anyone with muscle disease, including muscular dystrophy, amyotrophic lateral sclerosis (ALS) and other neuromuscular diseases. It does so by funding worldwide research to find treatments and cures; by providing comprehensive health care services and support to MDA families nationwide; and by rallying communities to fight back through advocacy, fundraising and local engagement. Visit mda.org and follow us at facebook.com/MDAnational and @MDAnews. Learn more about MDA's mission by watching this video.