A worthy cause that wants to promote you for a change. It's good business to do business with MDA. The Association's
programs can:
- Enhance your company's public image;
- Boost employee morale;
- Draw attention to a product or service;
- Contribute to an increase in sales.
TELL YOUR STORY ON THE TELETHON
The Jerry Lewis Labor Day Telethon, MDA's annual spectacular to benefit the
Association, can benefit you, too! Among the show's most important stars are
caring corporations whose representatives appear on the local and national
broadcasts to tell the Telethon audience about their companies' year-round
support of MDA's efforts.
Each year, some 75 million viewers in the United States tune in to the Telethon
broadcast. Its record of audience appeal is matched only by such special
television events as the Academy Awards and the World Series. When
representatives from firms like yours appear on the Telethon, they are
appearing on a show that holds a unique position in the hearts of the American
viewing public.
Year after year, these companies appear on the Telethon, because helping MDA
works for them. It will work for you, too, and here's why: The Jerry Lewis MDA
Labor Day Telethon is the most successful annual televised fund-raising special
in history. Virtually every year a record-breaking pledge total is achieved,
showing that its popularity with the American people has not only been
sustained, but has also grown.
Your representative will let the people at home know about your company's
outstanding support of MDA during local segments, which are aired for a portion
of each Telethon hour by some 200 "Love Network" affiliates.
Your customers and employees will take enormous pride in your company's
association with MDA and in the recognition you receive for helping MDA in its
efforts to defeat 40 devastating neuromuscular diseases through worldwide
research and a nationwide network of local services.
MDA's field representatives, located in offices across the country, are
available to help make your fund-raising program to benefit MDA a success — and
to ensure your company's participation on the local broadcast of THE Telethon.
For more information, please contact Jerry Weinberg, MDA's President & CEO, at (520) 529-2000 or via e-mail at jerryweinberg@mdausa.org.
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