At its 289 fitness clubs across the country, from July 1 to Aug. 31, Bally is promoting a variety of fundraising efforts with the goal of raising $400,000. That’s a significant boost from the $300,000 the Chicago-based company raised last year. Bally hopes to bring its three-year total to $1 million by utilizing campaigns that include:
Online donations: Anyone who makes an online donation to Augie’s Quest of $5 or more will receive two free seven-day guest passes to the Bally club of his/her choice.
Text “AUGIE” to 20222: People who text a minimum $5 donation will also receive two free seven-day Bally club passes.
Cash canisters: Every Bally location will have a cash canister to collect donations to Augie’s Quest from visitors to the club.
Group exercise fundraisers: Every Bally club will hold at least one group exercise session in which participants will be asked to make a minimum $5 donation.
Mobile sales: Mobiles with a “Feel Better Than a Million Dollars” theme will be on sale at all Bally locations, with proceeds going to Augie’s Quest.
Augie Nieto, co-chair with his wife Lynne of MDA’s ALS Division, was a pioneer in the fitness industry who received an ALS diagnosis in 2005. The Nietos have spearheaded an aggressive MDA fundraising effort that in just over three years has generated more than $20 million earmarked exclusively for finding treatments and a cure for ALS.